This is Afra. I spent 2.5 years in crypto and was seen as the "growth" and "community/ecosystem person." Specifically, these roles manifested in two major avenues of crypto growth:
- Content-driven growth: Content marketing, social media, newsletters, and podcasts
- Event-driven growth: developer conferences, hackathons, and events.
I was the “Chief Growth Officer” aka the first marketing/growth hire with NEBRA Labs from March 2024 - August 2024.
- I co-created and executed the go-to-market strategy and marketing agenda for their leading zero-knowledge infrastructure product UPA. An example is "Proof Summer," a 10-week campaign for NEBRA's product launch and partnership-building. I also co-launched the xyz pod podcast and helped build Proof Pass, a ZK ticketing product based on NEBRA’s technology.
- Additionally, I managed NEBRA's social media account and maintained crucial partnerships and investor relations.
- Another key aspect of my role was leading growth-focused builder's events. I planned, organized, and executed various events from start to finish. Here are some examples:
Before NEBRA, I spent 2 years with Mask Network as the Growth Marketing Manager focusing on decentralized social, DIDs (decentralized identity/identifier) and public goods.
https://x.com/w3revolution_io